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“I’m wired to disrupt. It’s just my natural state of things and I’m endlessly motivated by changing the status quo and not following what the expected path is.” In the latest episode of One Step Ahead, our Global CEO Troy Ruhanen sits down with his good friend and longtime collaborator Allyson Witherspoon, Chief Marketing Officer and Global Brand Advisor for Nissan Motor Corporation. Allyson has long been a standout in the automotive industry, helping steer Nissan through one of the most disruptive periods in its history. Tune in for a conversation on what marketing innovation looks like at Nissan, how the brand champions constant evolution, where Allyson gets her energy from, and more. Watch the episode in full on YouTube ⬇️  https://lnkd.in/enUePR8f

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