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Name: "I hate the term human in the loop." Matty Burton challenged the language we use around AI, arguin
Uploaded: 2026-07-10T12:00:16.406Z
Channel: Omnicom Advertising
Description: "I hate the term human in the loop." Matty Burton challenged the language we use around AI, arguing that "human in the loop" suggests people are observers, not decision-makers. As AI becomes part

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"I hate the term human in the loop." Matty Burton challenged the language we use around AI, arguing that "human in the loop" suggests people are observers, not decision-makers. As AI becomes part of the creative process, the challenge isn't just making things faster. It's making them feel human.

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