Post by Omnicom Oceania

Not your typical supermarket run.   A tractor, a chicken aisle, and a bold first campaign for Lilydale under our partnership with Baiada Poultry.   Brought to life by Clemenger BBDO and Hearts & Science Australia, this is the first integrated work for the brand from our Omnicom Oceania team. The campaign centres around a familiar moment of standing at the fridge, deciding what to pick - and gives Lilydale a clear role in that choice. It leans into the value behind the brand, and the care that sits behind it, rather than competing on price alone.   It's a standout piece of work demonstrating how a joined-up team, working closely with our clients, can take a sharp strategy and turn it into something distinctive in market.   🔗Read the full story: https://lnkd.in/euS3QhYx Nick Garrett Kim Hamilton Kristiaan Kroon

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