Post by Ombeline MARCHAND

Forgive us, coffee, for we have sinned. Somewhere along the way, coffee became surrounded by too many rules. We think it should simply be enjoyed. That's the creative idea behind L'OR Coffee Sinners, our new global launch campaign for L'OR Espresso Concentrate. A coffee made for people who love to pour their creativity into every cup, on their own terms. Starting in France, Spain and Switzerland the campaign comes to life across touchpoints and this week it's taking over Paris with a massive out-of-home execution ✨ Hot or iced. Simple or indulgent. There are no rules. Only your way. I am incredibly proud to have brought this bold new chapter of L'OR to life alongside such an amazing team and agency partners : Ellen Van Der Linde Laura Verde Antoine Susini Clémence Pillois Marion FUTIN Olaia Jiménez Ardevines Mallorie Pizmoht Clément DE LEOTARD Alice Causley Camille Dieu Thomas Bundy Jade POIRIER Caio Fontenele Emilie Obadia Yasmine Hammani Paola Canepa María Collarte Javier Mirones Moral Sebastian Gancarz GUT My first launch of this magnitude - and already excited for all the next chapters ! #LOR #CoffeeSinners #BrandBuilding #Innovation #CoffeeCulture #Creativity