Post by Olivier Verbeke

We touch our phones 2,000+ times a day. Yet, we still dig through our pockets to find a mint. The gap isn't the product, it's the proximity. CREATIVE CONCEPT Frisk x MagSafe. One Push. One Slide. One Frisk. Freshness, closer than ever. https://lnkd.in/e-Am7Nbd RATIONALE Occupy the only surface that never leaves a user’s hand: the back of their smartphones. Evolve from the iconic packaging into a seamless, high-tech lifestyle essential. Sync the Frisk ritual with the 2,000+ daily phone interactions we already make. Align Frisk’s clever design heritage with the precision of the MagSafe ecosystem. Daan Simonis Carolin Nuiver-Traeger Dave Brosens #Frisk #Confidence #Smint #OfficeLife #FMCG #DeMol