Post by Olivier Degen
global brand repositioning · communications overhaul · brand experience · collabs - collector engagement · moments and activations where Culture meets Brand
250 years - Anniversaries can be traps — nostalgia without direction, heritage without vision. We chose a different path. We set out with one ambition: to make the world fall in love with Breguet again. And to prove that 250 years of history isn't a weight to carry — it's a force to unleash. We brought that story to life across continents, chapter by chapter. And then — the Aiguille d'Or at the GPHG. The highest distinction in watchmaking. Awarded to the Classique Souscription 2025. A single-hand watch. Deceptively simple. Profoundly meaningful. What a year. What a privilege. What a team. #Breguet #250Years #GPHG2025 #AiguilledOr #HauteHorlogerie #Watchmaking #Luxury https://lnkd.in/e_vehwNn