Post by Oliver Eills

🏎 London Cranfield Airport EGTC saw private jet movements rise 450% during the British Grand Prix weekend at Silverstone. North America has its own version of that surge, and most media plans never account for it. The obvious move at a major sporting event is to buy sponsorship or on-site activation. Venue boards, hospitality suites, broadcast packages. That spend misses where the audience actually travels through on the way in and out. During the same Grand Prix weekend, Silverstone's heliport briefly became the busiest airspace in Europe, moving more than six thousand passengers across some fifteen hundred flights, while the event itself drew close to half a million attendees over four days. None of that traffic touched a stadium concourse or a broadcast package. It touched a terminal. The same principle holds at Masters week in Augusta, at Art Basel Miami, at the Kentucky Derby, and at a dozen other moments on the North American calendar. Demand concentrates at FBOs before it ever reaches the venue gate. The terminal captures the audience regardless of what brought them through the door, and that is the entire premise behind FBO advertising. #privatejet #UHNWImarketing #aviationmarketing