Post by Oliver Wyman

With the Middle East sports ecosystem continuing to evolve, the next phase of growth will be shaped by investment, infrastructure, and the commercialization of sporting assets. As a Gold Sponsor of the Middle East Sports Investment Forum London 2026, we will be part of the conversations shaping what comes next — from strengthening resilience and investor confidence across regional sports markets to unlocking long-term value creation through clubs, infrastructure, and mega sporting events. Our experts, Guillaume Thibault and Ivan Shapochkin, will contribute to discussions focused on the future of sports investment and the partnerships required to translate ambition into sustainable growth. Find out more about our role > https://owy.mn/3PYVYel #MESIF2026