Post by OLIVER | The Brandtech Group

The ad industry’s latest "dernier cri" is going in-house, according to Digiday. Marketers at major advertisers are pulling generative engine optimization (GEO) expertise inside the tent as their sense of urgency over search’s shifting landscape grows. Thanks to Sam Bradley for a great article featuring our Group's Ed Lee and Natasha Wallace. https://lnkd.in/e3XF9zw2