Post by OLIVER | The Brandtech Group

New York Festivals 𝗔𝘄𝗮𝗿𝗱𝘀 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 Pets at Home's Pet Love Songs and NetApp's Prepare To Move Quickly are finalists of The Future Now: Craft & Execution category at New York Festivals 2026. Two brands that understand what's happening now. Both used generative tools. Both stayed rooted in craft. No shortcuts. No gimmicks. Just brands that knew exactly what they wanted to say, and used the technology to say it better. The ones winning aren't picking between creativity and innovation. They're building them together. Well done to the teams delivering exceptional AI craft from the inside. Take a look at both entries here: Pet Love Songs: https://hubs.li/Q04lxdRD0 Prepare to Move Quickly: https://hubs.li/Q04lxfYW0 #InHouseMarketing #AIInside #AIMarketing #NewYorkFestivals