Post by OLIVER | The Brandtech Group

𝗙𝗶𝗹𝗺 𝗰𝗿𝗮𝗳𝘁 𝗮𝗻𝗱 𝘀𝗽𝗲𝗲𝗱 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗺𝘂𝘁𝘂𝗮𝗹𝗹𝘆 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 Proved when NetApp's award-winning Super Bowl ad was created in less than three weeks. Built by a combination of expert filmmakers, including director, editor, AI artists, cinematographers and storytellers, along with Pencil proprietary AI workflows and platforms. The result: a new operating system for film. "Because at the end of the day, audiences don't care about prompts. They care about stories. And this is a great example of what happens when AI is treated like cinema." Rod Sobral, Global Chief Creative Officer, OLIVER | The Brandtech Group presented this work at D&AD's AI Accelerator event this week alongside Scott Herring, Senior Director, Global Brand Strategy and Marketing, NetApp breaking down how the impossible became inevitable when human craft and AI capability work as one. If you haven’t read the full story, see how they pulled it off: https://hubs.li/Q04hFKJg0 #AIMarketing #InHouseMarketing #AIFilm