Post by Olga Kostina
Global Marketing Leader | International Brand Growth | Former Interim Marketing Director | Media, Commercial & Portfolio Strategy | FMCG & Premium Spirits
This is what happens when great teams and great strategy come together. 🙌 Working with the local team to bring Hibiki’s L’Art du Omotenashi to life in France has been a real highlight — a connected, full-funnel campaign that delivered across every touchpoint. 📣 13M reach (+30% vs. plan) 💰 -14% CPM 🖱️ +272% clicks 📈 Double-digit growth linked to the activation Proud to be a part of this. See the full story in the post below. 🥃 #Hibiki #BrandActivation #FullFunnel #LuxuryMarketing #MarketingStrategy #JapaneseWhisky #SuntoryGlobalSpirits
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