Post by Old Tom Capital

Golf footwear hasn’t evolved. Golf culture has. For decades, performance golf shoes were engineered for the course and nowhere else. Rigid constructions. Inherited aesthetics. A category optimized for tradition, not modern play, mobility, or lifestyle relevance. That paradigm is shifting. Old Tom Capital is proud to invest in TRUE linkswear, a modern, performance-led footwear platform born in golf and built to extend well beyond it. What began as a product innovation is now evolving into a broader brand system, grounded in performance credibility and expanding into everyday relevance. Founded by PGA TOUR professional Ryan Moore and CEO Jason Moore, TRUE was built around a simple but durable ethos, Built for Golf. Ready for Anything. That clarity of purpose has produced footwear that performs at the highest level on course while translating naturally off it, aligning with how modern golfers actually live, travel, and play. Strategically, TRUE sits at the intersection of a $9B global golf footwear category and the $330B global lifestyle footwear market. This is the same performance-to-lifestyle transition that enabled brands like On and Hoka to redefine running, first by winning trust in a demanding niche, then by scaling into a global brand without sacrificing authenticity. Why we invested: - Cultural Reset in a Stagnant Category: Golf footwear has not earned relevance beyond the course. TRUE has, without sacrificing performance credibility. - Economic Leverage at Scale: TRUE’s margin structure creates flexibility, with premium gross margins and operating leverage that turn scale into durable bottom-line performance. - Authentic Brand, Institutional Backbone: Built by golfers and run by a team with the discipline and operational rigor to translate brand momentum into a globally scalable platform. Golf’s next generation is not looking for louder logos or legacy signals. They want products that reflect how they actually play and live. TRUE linkswear is not just taking share. It is redefining what modern golf footwear looks like on the course and everywhere else. We are excited to support the next chapter.