Post by Ogilvy

What happens when you mix a municipal plumbing nightmare with French pop royalty? You get an absurdly catchy bossa nova track designed to save our sewers. Ogilvy Paris' latest for Citeo Soin & Hygiène stars artist Philippe Katerine singing from the perspective of a single-use wipe. The campaign also features an eight-bit web game alongside a live ‘Bin-Tally’ tracker that gamifies and showcases collective citizen action. More here from LBBonline - Little Black Book: https://okt.to/VSqykI

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