Post by Ogilvy

Some traditions aren't passed down, they're rubbed in. #LoveHurts, a new campaign for #Vaseline led by Ogilvy Singapore in collaboration with VML South Africa, captures a familiar, unspoken act of love — a parent or grandparent applying Vaseline to a child's face, whether they like it or not. A ritual of care, repeated across generations. 🫶 In many homes, Vaseline is more than moisture. It holds memory, familiarity, and affection in its simplest form — care you don’t always ask for, but often remember most. Launched in #Kenya, the campaign is now rolling out across social, inviting people to share their own stories of care through #AllYouNeedIsVaseline

Video Content