Post by Ogilvy

How do you get men to care about their scalp? By connecting it to something they already care about: their skin. 💡 In a market where hair loss is seen as inevitable, Ogilvy Singapore partnered with Unilever's Clear to launch "Scalp Before Skin." The campaign brilliantly reframes scalp care as preventative skincare, urging young Turkish men to act before it's too late.