Post by Ogilvy

Name: In Peru, more than 4,000 phones are stolen every day. Within minutes, criminals can drain the bank a
Uploaded: 2026-06-08T13:04:11.022Z
Channel: Ogilvy
Description: In Peru, more than 4,000 phones are stolen every day. Within minutes, criminals can drain the bank accounts of people who can least afford it. Every bank has an emergency line — but how do you call yo

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In Peru, more than 4,000 phones are stolen every day. Within minutes, criminals can drain the bank accounts of people who can least afford it. Every bank has an emergency line — but how do you call your bank when your phone is the thing that was just stolen? That's the impossible situation our colleagues at Circus Grey and BCP Bank decided to solve. Not with a campaign, but with a permanent fix. SOS POS transformed everyday payment terminals at small businesses across the country into emergency lifelines — giving anyone the ability to block their bank accounts instantly, no phone, no app, and no call needed.

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