Post by Ogilvy

A decade ago, brands competed for media. Five years ago, it was attention. Today? It's active, credible participation in culture. 🎯 The rules of brand storytelling have fundamentally changed — and the brands winning right now aren't broadcasting, they're co-creating. Join us at #CannesLions for #OgilvyOn — Social & Influence, where leaders from Verizon, TikTok, The Department of Culture and Tourism Abu Dhabi, and SheerLuxe will reveal how to move from campaigns to communities and build lasting cultural relevance. 🗓️ Thursday, June 25 ⏰ 11:00 AM 📍 Ogilvy Terrace RSVP 👉 https://okt.to/qkY8Dn #OgilvyCannes #SocialMedia #CreatorEconomy #BrandStrategy #CannesLions Drew Warren Ricardo Aspiazu Ghadeer K. Keiko Mori Charlotte Collins