Post by ofi North America (Olam Food Ingredients)

“We all have our preferences when it comes to food. I pull myself out of the picture and ask who the end consumer is.” – Chef Andrew Pingul One of the most important lessons Chef Andrew has learned throughout his career is simple: Put the consumer first. When developing a new product, it’s easy to default to personal preferences. But the most successful innovations start with a clear understanding of who the product is truly for. What does the consumer want? What problem are they trying to solve? What experience are they looking for? The best products aren’t built around our preferences. They’re built around theirs. How do you keep the end consumer at the center of your decisions? Let us know in the comments! Learn more about our culinary capabilities and come co-create with us: https://lnkd.in/emkVSbZz #ChefStories #ConsumerInsights #FoodInnovation #BeverageInnovation #ProductDevelopment #Discoverofi