Post by OffBall

Nike is going all in on their World Cup strategy. A group of the brand's most senior leaders met hours before the Champions League final at the end of May to discuss what will be a critical summer of sports that could make or break the beleaguered brand’s turnaround strategy. Nike President Amy Montagne told SportsVerse how the brand's programming—and the overall reboot of Nike Football—aligns with its overall turnaround efforts ahead of a critical few months. Daniel-Yaw Miller has more in this edition of SportsVerse ⬇️