Post by Observer Research Foundation Middle East

The more effective AI becomes, the harder it is for brands to maintain authenticity and credibility. Generative AI allows firms to produce highly personalised and scalable campaigns, often outperforming traditional methods in efficiency and reach. However, this shift is also exposing a deeper challenge. As audiences become more aware of AI-generated content, trust and perceptions of authenticity begin to decline. In our latest Commentary by Observer Research Foundation, Elizabeth Heyes examines the tension at the heart of AI advertising, where efficiency and authenticity pull in opposite directions, and why the real opportunity may lie not in choosing between AI and human creativity, but in being honest with audiences about how both are being used. Read the full analysis via link in comments. #AI #Advertising #DigitalEconomy #Authenticity #Marketing