Post by Obediah Ayton

Here are 15 Family Offices in Dubai, but how do you connect with them correctly? 👇 Albwardy Investments Al Ghurair Group Al Habtoor Group Al-Futtaim Majid Al Futtaim Gargash Group Al Naboodah Dubai Holding Chalhoub Group Buhaleeba Holding Group Landmark Group Al Mulla Group BinHendi Enterprises Easa Saleh Al Gurg Group Al Shamsi Trading When approaching, articulate the challenge well locally and internationally and then insert the Family business into your story. The Family Office is the guide. Your guide should arrive at just the right time to give hope and provide tools that will help you make it to the other side. [With the guide walking alongside our hero (that’s you)], you can overcome incredible odds and achieve the goals you set for yourself and your business. Together, you’ll triumph and finish well. But first, you need to put your story in writing. Structuring your investor pitch like a three-act play provides a logical framework and time-testing format for introducing characters, identifying the challenge and finding a resolution. Act I: The Past Begin with the founding story. This is when you can introduce the characters, the location and circumstances of when the idea was born. Next, describe what’s happened since you began. Was there a natural fit between the product you developed and the response from the market? Did you face early challenges? If so, how did you overcome them? Act II: The Present Accurately describing what your business does today is an imperative next step. Consider sharing your mission to relay exactly what you do. This skips over the numerous pivots you may have made in attempt to find your business model. During the pitch, those pivots are irrelevant, however, where you’re at today is absolutely on point. Support that you’re on track by highlighting a few metrics such as the number of customers, your current sales volume and even how many people you employ. This is where you want to be specific. By being exact with these metrics, you’ll demonstrate to the UAE Family Office how dialed-in you are to the day-to-day operation, something all investors will expect from the management team. Act III: To the future! UAE Families will get most excited about prospects for future growth, locally and internationally, do not ignore the local part. UAE Families as experienced investors and entrepreneurs, they are seeking a return on their investment, so you’ll need to explain how the capital they provide will drive growth and generate a profit. A compelling narrative of your intended use of proceeds will go a long way in building trust and helping them to see how their investment in you will make them money. In order to secure funding, you must be a good storyteller, bringing the family with you on the adventure that is your company. A vibrant, well-told story is infectious and will show investors that you are passionate about your business. Be confident, prove your worth and go for it. #UAE #FamilyOffice