Post by Ömer Attarhoni

As the market becomes commoditised, the biggest capital owner has the greatest competitive advantage. Another Standard Oil will be born in any market that lacks competitive abilities other than pricing. The Turkish Q-commerce market is indeed a hotspot in terms of its volume. The market was around $10B in 2025 and nearly doubled since 2024. However, every stakeholder in the market is operating under the same principles: charging around $1.5 for delivery, delivering in around 50 minutes to 2 hours, and making discounts in order to “attract” new users. Now Uber is holding nearly 90% of the Turkish Q-commerce market, as they have acquired Getir and increased their ownership in Delivery Hero to become its largest shareholder. The market is consolidating and smaller players need to decide fast: are they going to invest in technological breakthroughs in order to gain competitive ability, or are they going to starve to death?