Post by Nykaa

Name: The fitting room finally moved inside the app. From "This looks great" to "Will this look great on
Uploaded: 2026-06-23T09:39:09.952Z
Channel: Nykaa
Description: The fitting room finally moved inside the app. From "This looks great" to "Will this look great on me?”; that's the shift shaping the future of fashion discovery. With Virtual Closet, now live on th

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The fitting room finally moved inside the app. From "This looks great" to "Will this look great on me?”; that's the shift shaping the future of fashion discovery. With Virtual Closet, now live on the Nykaa Fashion app, consumers can create a personalised AI-generated avatar and virtually try on outfits directly from the product page before buying. Built using Google Cloud's AI models, the experience makes fashion discovery more visual and personal, helping consumers shop with greater confidence. Because the future of fashion discovery isn't just about seeing the product. It's about seeing yourself in it. [Nykaa Fashion, Google Cloud, AI-Native Commerce]

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