Post by Nykaa
1,027,429 followers
The blurred lip look, reimagined. Meet the NEW Kay Beauty Cashmere Lip & Cheek Blur - a plush, mousse-like cream that melts into lips and cheeks for a soft-focus flush of colour. Starring Saba Azad, the campaign celebrates beauty that’s soft, expressive, and unapologetically your own. With one-stroke payoff, a cloud-soft feel, and a specialized blur effect that smooths the look of lip lines and diffuses texture, it delivers the effortless blurred finish everyone’s loving right now. Soft colour. Soft comfort. Endless ways to blur. Find Your Perfect Match: https://lnkd.in/gjkNFeB2 [KayBeauty, KayByKatrina, ItsKayToBeYou, Cashmere Lip Blur]
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