Post by Nykaa

Nykaa × OpenAI: From search-led to conversation-led discovery The way people discover and shop is changing fast. From Skin Scan and Virtual Closet to AskNykaa, we’ve been building experiences that make beauty and fashion discovery smarter, easier, and more personal. Now, we’re taking it a step further with OpenAI. Nykaa & Nykaa Fashion are now available as a connected apps on ChatGPT, making it possible for users to discover products, get recommendations, and explore curated picks through natural conversations. As shopping evolves from endless scrolling to intelligent conversations, we’re excited to help shape what comes next: more personalised discovery, better decisions, and a shopping experience that feels less like searching and more like having the right expert by your side. The future of commerce is conversational, and we’re building for it. [Nykaa, OpenAI, AI-Native Commerce]