Post by NTT DATA

Unlocking a 200 Trillion Yen Market: The Digital Future of Smell Can you imagine sending a scent across the globe as easily as a text message? 🌍    At NTT DATA, we are breaking the final barrier of digital transformation by quantifying the sense of smell. While vision and sound are fully digitized, the 200 trillion yen olfactory market remains largely untapped. By partnering with Komi-Hakko, we are using Quantum Computing (LASOLV) to solve the massive combinatorial challenge of scent reconstruction.   Our joint innovation is set to redefine industries: 🩺Healthcare: Creating diagnostic tools that "smell" specific diseases like cancer. 🌿Sustainability: Developing eco-friendly, pinpoint deodorants and mosquito repellents. 🍽️Retail & Food: Enhancing taste for hospital patients and sharing realistic remote experiences.   The complexity of mapping 400 human olfactory receptors is a hurdle only quantum speed can clear. We are proud to lead this shift from traditional perfumery to data-driven molecular engineering.   Join us in shaping a healthier, more connected world. Read more here: https://lnkd.in/gKminuHJ   #NTTDATA #QuantumComputing #DigitalTransformation #Innovation #HealthTech