Post by NT Technology

👩🏻‍💻"Many people mistakenly believe that client orientation is always telling 'yes'. I believe that sometimes you have to tell 'no' to prevent mistakes". In this edition of NT expert interviews, we spoke with Elizaveta Kopeiko, Global account manager at NT Technology👇 ❓Q: Where do programmatic campaigns lose budget most often and what is the manager's role in preventing these leaks? 💬 A: I rarely face such situations in my work, as we have well-established communication between departments and we discuss together how to minimize the risks. Sometimes clients want to experiment in campaigns, not always realizing that this may negatively influence the results. In this case, my task is to convey why it is not recommended or suggest an alternative option. Many people mistakenly believe that client orientation is always telling the client "yes". I believe that sometimes you have to tell "no" to prevent mistakes, but it is important to do it in a reasoned manner. ❓Q: How do you translate a client’s business goals into specific technical tasks for the Ad Operations team? 💬 A: The first important point is to listen to the client and help him to figure things out. If the client can’t formulate the request, you need to help by asking more questions. Then you identify needs and work out the solutions together. The second is the need for the manager to "speak the client's language". It is important to be able to explain complex things in simple words. I believe that a good manager is a kind of interpreter from a technical language to a "basic" one and vice versa. ❓Q: How do you manage client expectations and align on KPIs when campaign performance fluctuates? 💬 A: The key task of the manager is to gain the client's trust. And when the client trusts you, even if the campaign performance fluctuates, no one panics and there is an opportunity to discuss the problem together. It is also very important to check the interim results in order to notice mismatch in the client's expectations and what we can achieve. ❓Q: What objections do you hear most often from clients, and how do you respond to them? 💬 A: The most common objection is "we need performance as much as possible and as soon as possible". However, in today's competitive environment, it is very important not just to collect hot demand with performance instruments, but to build relationships with the audience and play the long game, working on reputation. And all this is achieved with a competent approach to launching media campaigns. ❓Q: What advice would you give yourself on your first day as an account manager? 💬 A: I would tell the junior version of myself not to be afraid of making mistakes and ask more questions. Being curious is the key to constant growth. It is okay not to know something and say “I’ll find out”. And the most important — be proactive, not reactive. Build trust by setting consistent communication early, rather than waiting for a client to reach out with a problem.