Post by NT Technology

🚀 What happened in AdTech this June? June brought several important updates that highlight one clear direction: advertising platforms are becoming more unified, AI-driven, and automation-first. Here’s what stood out 👇 🔹 Google expands Demand Gen support in Display & Video 360 Google rolled out Demand Gen support across the DV360 API, allowing advertisers to create, manage, and automate Demand Gen campaigns directly within their existing programmatic workflows. This is a major step toward integrating AI-powered campaign management into enterprise media buying. 🔹 Microsoft doubles down on AI-first advertising at Activate 2026 At Microsoft Advertising Activate 2026, the focus was firmly on AI-first advertising. Microsoft rolled out new capabilities designed to bridge the gap between intent and action, making it easier for brands to keep pace with rapidly evolving consumer behavior. 🔹 Google begins moving Display campaigns into Demand Gen Google announced the transition of Display campaigns into Demand Gen, creating a more unified campaign environment across Display, YouTube, Discover, Gmail, and Maps. The goal is to simplify campaign management while giving advertisers more control over inventory and performance. 👉 The takeaway June showed that the industry's biggest platforms are simplifying campaign management through AI and unified buying environments. For us at NT Technology, this means less time spent on manual setup — and more focus on strategy, performance, and building more efficient cross-channel campaigns. 📌 Save this post to keep track of key AdTech shifts. Which of these updates do you think will have the biggest impact on advertisers? 👇 #AdTech #DigitalAdvertising #Programmatic #AI #GoogleAds #MicrosoftAdvertising #MediaBuying #NTTechnology