Post by NT Technology

🚀 What happened in AdTech this May? May has brought a few significant updates, and together, they show a clear shift in how digital advertising is evolving. Here’s what stood out 👇 🔹 Google unveils new AI-powered ad tools at Marketing Live AI is moving deeper into the advertising stack — from campaign setup to optimization and user interaction. Ads are becoming less static and more responsive to real-time user intent. 🔹 IAB: Digital video ad spend to top $80B by 2026 Video continues to dominate. More importantly, it’s becoming the primary environment for attention. CTV and social video are no longer just "additional channels" but core pillars of modern media strategies. 🔹 Amazon Ads and LinkedIn expand CTV targeting capabilities B2B targeting is finally hitting streaming. By combining LinkedIn audience data with Amazon DSP, advertisers can now reach professional audiences in premium, upper-funnel environments. The takeaway? We’re shifting from isolated channels to connected ecosystems. Advertising is no longer just about where you show up — it’s about how consistently and intelligently you engage users across all touchpoints. 📌 Save this post to keep track of key AdTech shifts Which of these shifts feels most impactful to your strategy? 👇 #AdTech #DigitalAdvertising #Programmatic #CTV #AI #MediaBuying #NTTechnology