Post by NP Digital

Retail media and streaming are converging. 📺 Amazon's audience data is now powering ad targeting on Netflix, which is bringing performance-level precision to a traditionally awareness-driven channel. Advertisers can target Netflix viewers using Amazon’s shopping, browsing, and streaming data signals, bringing retail-driven audience targeting to premium streaming inventory. This shift signals something bigger: the lines between brand and performance marketing are disappearing. It’s an opportunity for marketers to connect media exposure directly to purchase behavior like never before. Learn more: https://lnkd.in/gVqAnkHj #Streaming #CTV #Netflix #DigitalMarketing #Advertising