Post by NovaTaste

Smoky flavour remains in demand. But the rules of the game are changing.   The EU will not renew the authorisation for any existing primary smoke condensates. Depending on the application, transitional periods apply until 2026 or 2029.   For the food industry, this means: Reviewing recipes. Evaluating alternatives. Ensuring flavour. After all, smoke is more than just a note in the flavour profile. It stands for a distinctive taste and often influences the decision to buy at the shelf. Consumers aren’t buying a transition period. They’re buying a product that tastes familiar, looks good and consistently delivers!   This is precisely where solutions are needed that offer more than just a ‘replacement’. We need concepts that are regulatory-compliant, function reliably in production and deliver on flavour. We offer our customers a change of perspective: not ‘What will we no longer be allowed to use in future?’, but ‘How do we develop better, future-proof flavour concepts?’   At NovaTaste, we provide these answers: smoke alternatives, seasoning solutions and browning concepts that can be integrated into existing production processes – without losing the product’s character.   Now is the right time for decision-makers, procurement and product development teams to take action.   What role does smoky flavour play in your products – identity, differentiation or a process solution?     #novataste #foodindustry #foodinnovation #tasteinnovation #smokearoma #foodindustry #productdevelopment #regulatoryaffairs