Post by Nouara GUENIF

Name: Some brands have a way of finding you again. Fourteen years ago, one of the very first brands I wor
Uploaded: 2026-07-01T16:38:19.565Z
Channel: Nouara GUENIF
Description: Some brands have a way of finding you again. Fourteen years ago, one of the very first brands I worked on was Pullman. At the time, we were reimagining its positioning and launching a new global camp

Brands lead at Publicis Conseil

Some brands have a way of finding you again. Fourteen years ago, one of the very first brands I worked on was Pullman. At the time, we were reimagining its positioning and launching a new global campaign. Fourteen years later, I found myself back where it all began. But this time, the ambition was even bigger. Not to refresh the brand.  To question everything. What Pullman stands for.  How it expresses itself.  The experiences it creates. The role it plays in people's lives. Remaining respectful of its DNA and footprint. Some brands have a way of finding you throughout your career.  The special ones end up making you feel something. This is the new Pullman. A brand built around the power of Human exchange. Not simply the act of travelling, but the perspectives, ideas and connections that emerge along the way. This is something we have infused 360 around the brand. Today, we unveil the first Pullman Global campaign in years - a campaign that celebrates everything that happens between destinations: conversations that spark new thinking, different worlds colliding, unexpected exchanges, and the energy that comes from seeing things through someone else's eyes. Pullman is no longer just the place where you stay.  It's the place where something shifts. Feeling proud to have helped shape this new chapter alongside an incredibly talented and dedicated team; the Publicis One Accor Team: @Sophie Larrieux, Pauline Gallais-Noireau, Maud Robaglia, Delphine Arnol-Dennemont, David Mc Donald, Philippe Martin-Davies, Margot Tasseau, Emilie Cointot, Jean-Claude Marx, Hugo Vigier, Jean-Philippe TAPIA, Julie DUBLANC, Kim Przybyla, Lamise GUENNI, Frédéric Roux, Laurie VERHAEGHEN, Pauline Cuzon, Reza Bassiri, Anne Cléret Beretti, Alexandra Brancaz, Benoit Cacheux, Andrew Tillyer, Anne Serr It most certainly takes a strong partnership and a lot of trust to build such a Brand - thank you to our Dear Partners: Benoit Racle, Gaelle Devitry Ruggieri, CLAIRE DUFLOS, Srishti Ahuja, Sunny Wunsch, Meg Syme, Natasha Mohammed, Caroline Ponomarenko, Marko Djukic

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