Post by Notable.London

For the spring edition of our newsletter ‘Of Note’ we sat down with Sophie Ashby, founder of Studio Ashby and member of the Contemporaries. Studio Ashby is an international, award-winning interior design and interior architecture studio. Their portfolio spans a diverse range of projects, all with an unparalleled attention to detail and a deep understanding of how people live and interact with spaces. Now over a decade old, we were keen to ask Sophie what she knows now about building a creative business that she wished she’d known at the start… her answer: "That the business is the creative project." “At the beginning, I think I saw the studio as a vehicle for the work, when in reality the structure, the team, the pacing, the types of projects you take on… those decisions shape the output just as much as any design move. You can’t separate the two.” Find the full conversation below… This interview was featured in our newsletter ‘Of Note’ as our regular feature ‘Person of Note’. If you’d like to receive our next issue, which will feature another conversation with someone we admire, along with what we’ve been up to and other reflections - please drop Tiffany Winter a message. Thank you Sophie for such a thoughtful conversation.