Post by Not Another CEO

One of the hardest things for founders is deciding what not to do. When Dan O'Connell became CEO of Front, he inherited a talented team, a strong product, and great customers. The challenge wasn't a lack of opportunities. It was having too many of them. In this clip, Dan explains why getting brutally clear on who you serve, where you win, and what you won't do was one of the biggest drivers of growth at Front. As he points out, focus isn't about saying yes to the right things. It's also about having the discipline to say no to everything else. Link to the Complete Episode in the Comments.

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