Post by IMI Industrial Automation

How much of a project delay is really caused by the hardware? Increasingly, we're seeing OEMs and system integrators tell us that the biggest pressure points aren't the components themselves - it's getting timely engineering support and commercial decisions when deadlines are tight. In a recent project in Italy, a system integrator was working to deliver a complex multi-axis linear motion system for a high-throughput application within a demanding project schedule. With overall delivery windows potentially as short as 12 weeks, rapid responses to engineering questions and practical commercial support were critical to maintaining project momentum. That's where expectations are changing. Customers aren't just looking for component suppliers. They need partners who can help solve problems quickly, support engineering teams when challenges arise, and keep projects moving forward. Working closely with the customer, our local Field Application Engineering team built a strong relationship based on responsiveness, collaboration and consistency. As a result, the customer increasingly sees us as a strategic partner for future projects, supported by the quality and performance of our IMI Bahr linear motion solutions. We're seeing similar demands across industrial automation, robotics and production systems, where complexity continues to increase and project schedules remain under pressure. That's why we're building a more application-led, responsive model locally in Italy, working more closely with OEMs and integrators to help solve challenges as they arise, not after the fact. As part of that, Martino Caranti has joined to lead our Italian business, with a focus on strengthening customer partnerships and supporting faster, more effective project delivery. What's creating the biggest pressure on your projects today: engineering resource, technical complexity, lead times, or something else? #IndustrialAutomation #OEM #MachineBuilders #MotionControl #EngineeringChallenges #Automation #LinearMotion