Post by Noodle

The average prospective student receives more than 1,300 emails and mailers from colleges in a year. Fewer than 14% find that volume motivating enough to submit an application. The problem isn't contact. It's that the contact doesn't feel meant for them. Admissions teams aren't failing to care. They're running out of room to act on it. Turnover runs around 50% at many institutions. When capacity runs thin, counselors triage — and the students who most need proactive engagement are the least likely to get it. Smarter routing can change that math: automating what's repetitive so counselors have more space for what actually requires them. A place to start: identify three or four inquiry scenarios your team handles repeatedly. Build a shared response framework. Then look at your automated journey and find one spot where a short, low-friction prompt could gather meaningful context before a counselor ever picks up the phone. The goal is to give people back time for the work that actually requires a person. Meredith Purvis, Sr. Director, Engagement Strategy at Noodle breaks down all three gaps and where to start in her latest piece, "The Enrollment Capacity Problem Is Real. It’s Also Solvable." Link in comments.

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