Post by Nomos Productions

NEW WORK ALERT! How do you get a nation to rethink fish? That was the brilliant challenge from Bord Bia - The Irish Food Board — and we’re so proud to be part of the campaign that answers it! The goal was clear: help busy Irish shoppers rediscover the benefits of Irish seafood and inspire them to make it part of their weekly routine. Our creative, led by the powerhouse duo of Dan Henson and Aisling O'Sullivan, brought appetite appeal, ease of preparation, and nutrition to life in a way that truly resonates. This project also marks a milestone for us at Nomos: acting as both the creative agency and production company, we were able to deliver a seamless vision from the first sketch right through to the final screen. A massive thank you to our brilliant partners at Bord Bia — Teresa Brophy, Barbara Dunne, Karen Devereux, and the wider team under Una FitzGibbon — you were a dream to work with. Of course, it took a world-class crew to bring this to life: 🎬 Director Brian Durnin (Ponder) for steering the ship 🎥 DOP Ivan McCullagh for making every shot look irresistible 🍴 Our in-house Food Stylist Chloe Chan 🎨 Editor & Colour Grader Patrick Corr 📋 Producer Aideen O’Sullivan, who expertly organised the crew 🤝 Client Services Amy O'Connor, keeping everything running smoothly 🎬 Executive Producer Robin Murray, whose oversight ensured the vision stayed sharp and true We’re incredibly proud of what we’ve all achieved together. Watch the full TV ad below — and let us know if it inspires you to rethink fish for dinner tonight! #RethinkFish #BordBia #IrishSeafood #CreativeAgency #ProductionCompany #CampaignLaunch #IrishAdvertising

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