Post by Nomad

Years of accumulated complexity in a marketing ops environment doesn't fix itself. Sometimes it takes an outside team to come in, cut through it, and build something the whole organization can actually use. When Allison Lattanze joined Loftware as Director of Marketing Operations, she inherited a heavily customized Marketo and Salesforce environment with legacy processes, fragmented workflows, and trade show leads that weren't making it into Salesforce fast enough. Nomad was already in the picture, and the partnership quickly became foundational to how her team operated. "I realized pretty quickly that Andrew and Joanna were an extension of my team. Honestly, I couldn't do this without them." ❤️ Here's a look at what we accomplished together: ✔️ Improved trade show lead processing by more than 50% after standardizing intake workflows and lead routing ✔️ Streamlined Marketo-Salesforce integration by reducing legacy technical debt by 50% ✔️ Expanded support across campaign execution, integrations, reporting, and operational QA ✔️ Nearly doubled marketing operations bandwidth without adding specialized internal hires For Allison, one of the clearest wins was cultural as much as operational: "I wanted the marketing team to feel comfortable going into Marketo, and not be afraid of the instance anymore. Nomad standardized everything for us, and suddenly every process became significantly easier to manage." This is the kind of outcome we work toward on every engagement, and what makes the work so rewarding. Thank you to Allison and the entire Loftware team for trusting us with the work. Click here to read Allison’s full story 👉 https://lnkd.in/gBESNYMe