Post by Nomad Foods

Frozen food is one of the most effective tools European households have to manage food costs, yet it remains underutilised. According to Nomad Foods' latest Frozen in Focus report, simple changes to the way families use their freezers could deliver significant benefits across Europe:  💰 36% of European consumers say frozen food actively helps them save money  💰 Households estimate they could save up to €624 (£539) per year through better use of their freezer alone At a time when food affordability is one of the defining challenges facing European households, frozen food offers something rare: a practical, immediate and scalable response that doesn't ask people to compromise on quality or nutrition. Read the full #FrozenInFocus report here: https://lnkd.in/eqpB9aRw