Post by Noelle Mercado, Allied ASID

This article caught my attention because it echoes something I've been noticing in conversations with owners lately. The focus seems to be shifting. Less about how much to renovate... More about where an investment can make the biggest difference. I think that changes the design conversation in a good way. It encourages more thoughtful decisions about the spaces that shape first impressions and resident experience, rather than trying to do a little bit of everything. I enjoyed the perspective and thought it was worth sharing. Curious if others in multifamily are seeing the same shift.