Post by Noah Stormont

Rhode x Mecca x AP bakery 🇦🇺 🧇 After being in Sydney for over a month now for my semester abroad…there is one marketing campaign I had the pleasure to go to in Sydney, that I just cannot get out my head! A super sweet pop up…Rhode Bakery 🍬 Rhode beauty has finally come to the land down under by releasing their products in Mecca. And instead of just the typical new store launch, Rhode turned Sydney's AP bakery into ‘rhode bakery’ accompanied by branded coffee, waffles and even down to the iconic Australian Lamington. This was not just creating hype but brand memory. The key outcomes: 🍬 product positioning - the theme of the food was tied to their limited edition products. - blueberry waffle lip treatment anyone? 🍬 it is an experience, not just selling. 🍬 Through storytelling this brand has inserted themselves into the culture, a moment that we will remember. This is a pop up done right!