Post by No Excess

The new SEDOC campaign is live.   With Comfort in Motion, we bring a collection for men who are always on the move, where comfort, performance and modern style come together naturally.   In collaboration with former Olympic hurdler Gregory Sedoc, we translate an active mindset into a versatile menswear wardrobe, built for every moment of the day.   This launch goes beyond a traditional campaign. SEDOC comes to life across retail, digital, social and offline touchpoints, creating a consistent brand experience and supporting sell-through across all channels, all built around one simple idea: clothing should move with you.   Comfort that works. Every moment. This is comfort in motion.