Post by No Excess

Introducing our SEDOC pop-up concept in retail We continue to build on the success of our SEDOC collection. Originally launched last year in collaboration with former Olympian Gregory Sedoc, the collection now expands with new items and colorways, further strengthening its “Comfort in motion” proposition. Designed for the modern, active man, the SEDOC line consists of co-ords in travel-quality and combines stretch and functionality with a clean, easy-to-sell concept for retail. To support the rollout, we are introducing a pop-up campaign across 20 stores in the Netherlands and DACH region, bringing the collection to life on the shop floor. Complementary SEDOC window installations further enhance visibility and reinforce the collection’s presence at street level. A clear product story. Strong in-store visibility. Built for movement. Special thanks to Modehaus Zinser for the collaboration and support.