Post by NMQ Digital

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At our Orchestrate event, three of our leaders shared ideas that we think every digital team should hear. Here are the topics they covered 👇 Marion THOUVIGNON on synthetic personas: "If your brand messaging isn't landing, the problem might not be the message - it could be who you think you're talking to." AI-generated personas are helping brands close the gap between assumptions and reality. Fast. Rodrigo Sanvicente on discoverability: SEO is no longer the whole picture. GEO (Generative Engine Optimisation) is already here. If your brand isn't structured to be found by AI, you're already behind. Esat Canbek Tufan on the AI revolution: "AI isn't a tool you pick up when you need it. It's a force, and like any force, it needs the right systems to channel it." The brands winning with AI aren't just using it. They're building for it. Watch the full keynotes on YouTube: https://lnkd.in/eYvT9FKx And if you want to go deeper, our free resources are a good place to start 👇 https://lnkd.in/eandqVN4

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