Post by Nitish Garg

37% of startups call themselves AI companies after adding a single feature, and half of their paying customers quietly leave. It’s easier to label yourself than to actually change how your product works. Some products survive it, most don’t. I’ve seen solid businesses bend over backwards to “be AI” overnight.  You stretch a feature, merge it awkwardly, and suddenly the product isn’t recognizable. This approach further creates three silent costs: First, diluted focus. ⤷ Teams spend months building features that sit idle. ⤷ Core strengths get pushed aside. Second, trust weakens. ⤷ Buyers ask clear questions: - What problem does this solve? - Why does it exist? ⤷ Vague answers slow deals. Third, positioning blurs. ⤷ A strong company with a clear role turns into a mixed message. ⤷ Buyers struggle to explain the value to their own teams. AI only matters when it solves a genuine problem.  Predict behavior, cut hurdles, or give insight that actually changes a decision.  Start there, and the product takes care of itself. I have a simple test suggestion for you:  ⤷ If AI vanished from your product tomorrow, would customers notice? If your answer isn’t a clear yes, get to work. #ai #aicompany #startup #features