Post by Nina Elisabeth Larsen

The best advisors aren't the ones who agree with you. They're the ones who make your blind spots impossible to ignore. Building a company in the preventative maternal mental health space means balancing clinical safety, AI execution, and hard B2B economics. You cannot scale a solution like Omaia by grading your own homework. This month, two strategic advisors joined Omaia to pressure-test exactly what we're building — and how we scale it. Samuel Danielsson joins as an advisor and temporary CTO on platform architecture and venture building. A seasoned CTO and active Nordic health-tech angel investor in his own right, he knows exactly what it takes to make a product regulation-ready while ensuring our technical bones can withstand population-scale deployment. Helena Sjöholm joins us with deep board and leadership-coaching expertise across the insurance and public sectors. In a space where sustainable healthcare relies on proving economic ROI to payers, insurers, and public health systems, her lens is invaluable for sharpening our B2B commercial strategy. Our mandate for the year is clear: deliver on our commercial roadmap, de-risk our clinical pathways, and prepare for our upcoming seed round. These two won't do the heavy lifting for us — but they'll make sure we're entirely honest with ourselves about our progress. What's one piece of advice — welcome or not — that completely changed how you built your company?