Post by Nikola Kostoski

It was about time we at Dr. Max Srbija dipped our toes into the world of AI, and we started with perhaps the most static, repetitive, and ancient element in retail: the leaflet. After watching my colleagues struggle through the 10,000th iteration of product mix updates, I reached out to deversity — purveyors of fine digital solutions to help us automate the process and create something that actually makes sense for both the customer and the business. The result? A data-driven, automatically generated, sales-boosting solution that I’m genuinely proud of. A nice little step on my journey into 21st century retail. Huge thanks to deversity, Petar Donic, Milan Boričić, Bojan Ivančev, and my amazing colleague Danilo Korac for bringing this to life so quickly. A small step for Dr. Max Srbija — but a big one for me!