Post by Niki Clark Marketing

If you spend even a small amount of time on LinkedIn, you're probably familiar with posts that read something like "It's not about getting as many new leads as possible. It's about getting qualified ones." The "It's not X. It's Y." sentence structure is e v e r y w h e r e. And for most, it signals that a post was written by AI. Throw in a couple of em dashes and it's a dead giveaway. When people are scrolling the feed and see a post that is clearly copy+paste from ChatGPT, they just keep scrolling. Which is bad enough. But if you're still not convinced that it's important to edit AI-generated content, there's another reason why that formulaic sentence structure is a problem. If you read something that starts with a negation (what something isn't), your brain doesn't automatically skip to the alternative (what something is). It processes that negated concept first. And once the brain latches on to that concept, it's hard to let it go. Imagine that someone tells you NOT to think about something. Can you think about literally anything else? Nope. At least not right away. The solution? Skip the negation and just get to the point. Tell your reader what something is. Don't tell them what isn't the point. Don't tell them what you don't do. Don't tell them not to think about something and expect them to actually not think about it. This isn't just about sentence structure. It's about perception. (see what we did there) Source: The Conversation U.S.