Post by Nike

At the LeBron James Innovation Center, we measure everything.    ⚽ Force plates in the turf. ⚽ 3D motion cameras overhead. ⚽ Timing gates clock sprint zones.   Welcome to the Nike Sport Research Lab (NSRL) Football Pitch. It’s an 8,600-square-foot sport science facility where Nike researchers break the game down to build it back up. Better.   "Our research process is an important component of how we develop boots," says Joseph Helseth, NSRL Principal Researcher. "Utilizing the data we can capture and the expertise of our researchers, we can guide development through an objective lens. That allows us to make systems that take human performance somewhere new."   Explore the most high-tech space in football: https://lnkd.in/gpdpnQTG   #NikeFootball #NikeSportResearchLab #JustDoIt

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